LIPS

From plush viral 2024 phenom, Teddy Tint, to 2025’s Teddy Tint Nude Frenzy, to Lifter Gloss Candy Drop, Maybelline New York lip products aren’t just pretty, they’re NYC tough. Social storytelling ensured that all of these products stayed on Gen Z’s lips.

Teddy Tint Nudes

Lifter Gloss Candy Drop

Teddy Tint

Super Stay Matte Pinks