EXPERIENCE:

GOTHAM/MCCANN WORLDGROUP
Creative Director, November 2010-July 2025

• Wrote 360 brand campaigns for eyes, lips, face for the #1 makeup company in the world, Maybelline New York, and the #1 global nail company, Essie

• Managed a series of junior copywriters from 2019-2025

• Wrote and directed backstage shoot content for digital and mid-funnel assets

• Wrote campaigns since for Essie Gel Couture, the #1 gel polish at mass, since its inception.

CLIENTS: Maybelline New York, Essie, Kewpie Mayonnaise

ARNELL GROUP
Freelance ACD Copywriter, December 2003-August 2009

• Created TV ads for Almay makeup

• Created TV ads for Jose Cuervo Tequila

• Created TV ads for Dodge, featuring Aerosmith

• Worked with renown architect Frank Gehry on his bound pitch book for Sentosa

CLIENTS: Almay Makeup, Jose Cuervo Tequila, Dodge Trucks

ADDITIONAL CLIENTS:

All® detergent, British Tourism Agency, Cabela’s Sporting Goods, Canon Sheets, Coca-Cola, Charmin, Chase Bank, Citrus Magic, Con Ed, CoverGirl, Crest, The Dalton School, Diet Coke, Footlocker, Hasbro, H.E.B., Kenner, Milton Bradley, M.S. Society, Olay, Playskool, Sea World, Six Flags, Swiffer, Timberland, Uncle Ben’s Rice, Veggie Wash

360 EXPERIENCE:

Global film + television, Social content (Instagram, TikTok, YouTube), Behind the scenes copy + film direction, Brand decks, Pitches, Rebrands, POS + print, Direct mail, Brochures, ChatGPT and AI competencies

EDUCATION:

New York University, Tisch School of the Arts
M.F.A Dramatic Writing

University of Texas at Austin
B.S. Advertising

LEAD CREATIVE MENTORING:

Manhattan Early College School for Advertising
Directed high schoolers for The New York Ad Council’s citywide contest for two consecutive years

AWARDS:

2020 Top Ten Snapchat winner:
Maybelline New York Zodiac Collection, McCann Worldgroup agency contest

National Gannett Billboard Contest, First Place:
Q-Tips, “Fine Tune Your Audio Equipment”